Decode the habits, mental models, and strategies of the world's most successful people. Actionable blueprints you can apply to your life and career today.
In October 1911, two teams stood at the edge of the known world. They were about to race 1,400 miles across the frozen wasteland of Antarctica to reach the South Pole. It was one of the most grueling endurance tests in human history.
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We have all been trapped in the "Meeting from Hell." You are sitting in a conference room (or zoning out on a Zoom call). There are 18 people on the screen. One person is talking. Four people are secretly checking their email. Three people are nodding but thinking about what they want for lunch. And everyone else is wondering the same thing: "Why am I here?"
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In 2001, Elon Musk was not yet the Iron Man figure of Silicon Valley. He was just a wealthy dot-com guy with a crazy idea. He wanted to buy a rocket, put a small greenhouse on it, send it to Mars, and take a photo of a green plant against the red soil. He thought this image would reignite the world's passion for space exploration.
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Imagine walking into a company that is bleeding $1 billion a year. It has 90 days of cash left in the bank. The press is writing its obituary, calling it "beleaguered" and "doomed." This was Apple in 1997. It wasn't the shiny, trillion-dollar titan we know today. It was a bloated, confused mess.
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Imagine for a moment that you are the CEO of the biggest company on the planet. Every single minute of your day is accounted for. People are constantly pitching you ideas, lawyers are handing you lawsuits, and engineers are asking for direction. Your brain is a superhighway of information, traffic-jammed with noise.
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Imagine being so bad at your job that nobody wants to work with you. For nearly one hundred years, that was the harsh reality for the British Cycling team. Since 1908, British riders had won just a single gold medal at the Olympic Games. They were so mediocre, so famously underwhelming, that one of the top bike manufacturers in Europe actually refused to sell bikes to the team. They were afraid it would hurt their brand's reputation to be seen with such losers.
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